To put it frankly: TikTok is making kids rich. But how is it possible that videos as short as one minute and no longer than three (via BBC) can bring in so much revenue for an individual?
One of the most common ways that a TikToker makes money is through ad revenue — a mode of income that isn’t unique to the social media platform. Companies scan the depths of the app looking for users with the biggest following with the goal of having that user promote their product/service, ultimately increasing revenue and cash flow for the company. And in return, they pay the user major bucks. According to Influencer Marketing Hub, a TikToker can earn anywhere between $200 and $20,000 for a branded video showing them using a makeup product, a subscription service, an article of clothing, or even eating a certain treat. With the amount of money that is up for grabs to TikTok users, it’s no surprise at all that some make it their full time job. In fact, users who literally make it their full time job — putting in the average 8-hour workday — can earn as much as $5 million a year (via BackLinko).